Guide · · By the CHSALL team
How custom cheer uniforms are made: from logo to finished uniform
The custom cheer uniform process step by step: what to send, design approval, sizing your roster, rhinestone choices, production time and a pre-order checklist.

Key takeaways
- Send a clear brief: style or reference, team colors, logo or lettering, quantity, size range and the date you need the uniforms.
- Approve the design and colors in writing before production starts. Changes after approval cost time.
- Collect sizes carefully: most uniform problems are sizing problems.
- Production takes 10 to 25 days once the design and sizes are confirmed; shipping time is added on top.
Ordering custom cheer uniforms for the first time can feel complicated: designs, colors, sizes, deadlines. In practice, every custom order follows the same six steps. Knowing them helps you avoid the two most common problems coaches report: uniforms that arrive late and uniforms that do not fit.
Step 1: Send your brief
The more complete your brief, the faster and more accurate the quote. Include:
- The look: a style code from a catalog, a design concept, a photo of a uniform you like, or your own sketch
- Team colors, ideally with color references
- Logo, team name or lettering as a vector file or a clear image
- Pieces needed: top, skirt, shorts, bow, warm-ups
- Quantity and size range, for example 24 uniforms from youth small to adult medium
- Your deadline: the date the uniforms must be in your hands, not the competition date
Step 2: Design and quote
Your supplier turns the brief into a design and a quote. Check the design carefully: placement of the team name, size of the logo, where rhinestones go and how the colors work together. This is the cheapest moment to change anything.
Step 3: Approve in writing
Before production starts, confirm the final design, colors, decoration and quantities in writing. A written approval protects both sides and is the reference if anything needs checking later. Teams that skip this step are the ones that end up with the wrong shade of blue.
Step 4: Size your roster
Sizing is where most custom uniform problems come from. A few rules help:
- Measure every athlete with the supplier's size chart, not by the size they wear in other brands.
- Use one person to take all measurements, so they are taken the same way.
- For growing athletes, discuss whether to size up before you order, not after.
- Send the final size list as one table: athlete name, size, quantity for each piece.
With our orders, youth and adult sizes can be combined in one order; just list the quantity for each size.
Step 5: Production
Once the design and sizes are confirmed, production of our custom uniforms takes 10–25 days. The exact time depends on the style, the quantity and how much rhinestone work the design has, and it is confirmed with your quote.
Step 6: Shipping and checking
Shipping time depends on the method and your country and is quoted with your order. When the uniforms arrive, check every piece against the size list straight away, so any issue can be handled well before your first performance.
Rhinestones: how much is enough?
Rhinestones are what make a competition uniform shine, but more is not always better. Heavily stoned uniforms are heavier, cost more and need more careful washing. Many teams put the stones where they count, on the logo, lettering and neckline, and keep the rest of the uniform lighter. Practice wear is usually printed rather than stoned, because it is washed so often.
What affects the cost of a custom uniform
- Decoration: rhinestone coverage is the biggest single factor. Printed or sublimated designs cost less than stoned ones.
- Pieces: a top and skirt costs less than a full set with shorts, bow and warm-ups.
- Fabric: metallic, holographic and velvet fabrics cost more than standard spandex.
- Quantity: larger orders usually lower the cost per uniform.
- Changes: design changes after approval add time and sometimes cost.
If your budget is tight, keep the design and reduce the stones to the logo and neckline rather than switching to a completely different style.
Common mistakes to avoid
- Approving a design from a phone screen without checking it at full size.
- Sending a low-resolution logo copied from social media.
- Collecting sizes from parents' guesses instead of measurements.
- Giving the competition date as the deadline instead of the date you need the uniforms in hand.
- Forgetting matching items, such as bows or practice wear, until after the uniforms are ordered.
Ordering from a manufacturer overseas
Many teams and brands now order custom uniforms directly from manufacturers. It works well when communication is clear: put every decision in writing, send files and size lists in one place, and agree on the approval steps at the start. Time differences mean replies can come overnight, so build that into your timeline. Messaging apps such as WhatsApp make quick questions much faster than email.
Pre-order checklist
- Design, colors and decoration approved in writing
- Size list checked and final, with quantities per piece
- Extra pieces added for new athletes or replacements
- Delivery date confirmed, with a buffer before your first event
- Care instructions requested for parents
Ready to start? Pick a style from our cheer uniforms or design concepts and send us your brief.
FAQ
How do I design a custom cheer uniform?
Start from a catalog style, a design concept or a photo you like, add your team colors and logo, and let the supplier prepare a design for you to approve.
What file should I send for our logo?
A vector file (AI, EPS, PDF or SVG) is best. A clear, high-resolution image also works as a starting point.
Can one order include youth and adult sizes?
Yes. Send the quantity for each size and we produce the whole team in one order.
Planning team uniforms?
Send your style, colors, quantity and deadline: we reply with a quote. General MOQ 10 pcs, production 10–25 days.



